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[Work in progress] In this project I use landscape photographs and text referring to particular ecological or environmental issues as a source material for making a series of pictures intended to be published as postcards (in a printed and an electronic version). The theoretical background of the work is set around a critical position on the appropriation of environmentalist terminology for the promotion of business interest. The key term is Recycling, and my basic theme is its usage, its co-optation by the industries, its employment as legitimizer of production and consumption, as just another tool to ensure their steady increase.
I would say, Recycling has become the canonical contemporary savior of the consumer society. I do not intend to question the foundational concept as such, at least not fundamentally, but I am concerned about the appropriation of the word as a logo for purposes of sanctifying a particular kind of economic practice, an economy based on an implementation of progress understood as perpetual quantitative growth. That means, Recycling, once installed as a powerful societal activator, has been rendered a prime functionary of the system that silences people, comforts us by making us perform a supplied role within a neat game.
